Eddie Goldfarb is a Miami, Florida native. While attending the University of Miami, he received an appointment to Naval Flight School. Upon earning his "Wing of Gold" and commissioned as a Naval Officer, he was attached to Attack Squadron 15 aboard the USS Forrestal flying the A-4 Skyhawk. While in the Navy, call sign "Fast Eddie" accumulated 225 day and night carrier landings. After his Naval commitment, he began a 15-year career as Director of Advertising and Sales Promotion and a buyer for several Fortune retailers. His success in advertising lead him back to S. Florida to begin a 33-year career in real estate. In 2016, Eddie got the idea for the SOPO (S'tick O'n P'ull O'ff) Dispenser, a delivery system for personal care products. In 2018, SOPO was granted a patent because of its unique and innovative functionality. The dispenser will initially be marketed for children under the brand name Sopo the Frog. The formula is rich 'n creamy with a children's favorite vanilla-orange scent. It is a 3 in 1 shampoo, conditioner and body wash with an extremely high concentration of organic and natural ingredients. To introduce Sopo the Frog, Eddie wrote a cute, rhyming book, "Sopo Hatches". The book talks about Sopo hatching, growing from a tadpole to a frog, her life in the rain forest, education, respecting parents and friends, importance of good hygiene and taking care of our planet. Eddie, it married to the former Roxana Fernandez, has three children and six grandchildren. He now resides in Hollywood, Florida.